FAKT · AT-DIGITAL-SUBMARKE

Über up by Drei

App-native digital sub-brand of Drei Austria offering the cheapest 5G in Austria.

Wichtige Fakten

Typ
Digital sub-brand (app-native)
Hauptsitz
Vienna, Austria
Eingeführt
2022
Mutterkonzern
Hutchison Drei Austria
Trägernetz
Drei
Günstigstes 5G
up Pure - EUR 9.90/month for 55 GB
Jugendtarif
up Under27 - EUR 14.90/month unlimited (ages 18-27)
Unlimitiert-Tarif
up Unlimited+ - EUR 24.90/month
Aktivierung
In-app, no SIM card (eSIM-first)
Vertrag
No binding, monthly rolling
EU-Roaming
15-40 GB depending on tariff
Offizielle Website
up.at

Was ist das?

up by Drei is the digital sub-brand of Hutchison Drei Austria, launched in 2022 as Drei's answer to spusu, bob, and HoT. up is app-native: customers sign up and activate entirely inside the up app, with eSIM as the default and physical SIM available on request.

up plans run on the same Drei 4G and 5G radio network as classic Drei tariffs but at lower price points. The cheapest plan, up Pure, is EUR 9.90/month for 55 GB with 5G — the cheapest mainstream 5G plan in Austria. up also has a youth tariff (up Under27, ages 18-27, EUR 14.90 unlimited) and a top-tier up Unlimited+ at EUR 24.90 with 40 GB EU roaming.

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