FACT · AUSTRIAN MOBILE NETWORK OPERATOR

About Magenta Telekom

Austria's second-largest network operator. Fastest download speed.

Key facts

Type
Mobile network operator (MNO)
Country
Austria
Headquarters
Vienna, Austria
Founded
1998 (as max.mobil); rebranded T-Mobile 2002; Magenta 2019
Parent
Deutsche Telekom AG (Germany)
Market share (Q2 2025 RTR)
24.9% - second largest in Austria
Consumer SIMs (Q2 2025)
3.42 million
Opensignal download speed
187.51 Mbps (highest in Austria)
Sub-brand
Hot
Household bundle
Magenta One (mobile + cable broadband + Magenta TV)
5G
5G+ available in major cities
Official site
Wikipedia

What is it?

Magenta Telekom is the Austrian operating subsidiary of Deutsche Telekom AG, marketed under the Magenta brand since 2019 (previously T-Mobile Austria). It is Austria's second-largest network operator with 24.9% market share per Q2 2025 RTR data.

Magenta's commercial differentiator is raw download speed: Opensignal scored Magenta at 187.51 Mbps overall download - the highest among Austrian operators. The advantage is most visible in dense urban areas where Magenta's 5G+ network reaches consumer devices.

The brand portfolio includes Magenta (premium) and Hot (discount/Hofer-branded supermarket prepaid). The flagship bundle is Magenta One, combining mobile contract + cable broadband + Magenta TV at a household discount - Magenta operates Austria's largest cable broadband network as the legacy UPC Austria assets.

Coverage trails A1 in alpine and rural areas but is competitive in Vienna, Graz, Linz, Salzburg, and Innsbruck.

Where it appears on SimCompare365

Sources