FACT · UK SUPERMARKET MVNO
About Asda Mobile
Asda-supermarket-branded UK MVNO on the Vodafone network, sold in-store and online.
Key facts
Type
Supermarket-branded MVNO
Headquarters
Leeds, United Kingdom
Founded
2007
Retail brand
Asda
Host network
Vodafone UK
Cheapest plan
GBP 5/month for 3 GB
Distribution
Asda stores + online
Credit check
No
Annual price rise
No
EU roaming
Yes, fair-use
Official site
mobile.asda.com
What is it?
Asda Mobile is the supermarket-branded MVNO of Asda Stores (UK), operating on the Vodafone 4G and 5G network. SIM starter packs are stocked at every Asda till as well as available online. The plans are positioned as the value-shopper choice with no credit check, no annual price rise, and rolling 30-day terms.
Asda Mobile is operated by Vodafone (the network host) under licence to Asda. Customer service is handled by Asda. Plans include a fair-use EU roaming bucket aligned with the Vodafone wholesale tariff.