FACT · UK MOBILE NETWORK OPERATOR
About Vodafone UK
UK mobile operator with Together household savings and EU-inclusive roaming.
Key facts
What is it?
Vodafone UK is the founding operating company of the global Vodafone Group, established in 1985 as part of Racal Telecom. The Group is headquartered in Newbury, England, and operates in 21+ markets worldwide.
In the UK consumer market, Vodafone competes with EE and O2 in the premium tier. The standout product is Vodafone Together - the household bundle that discounts both mobile and Vodafone broadband when held on the same account, scaling with the number of mobile lines.
SIM-only plans start from GBP 17/month. The premium Xtra plans include EU roaming inclusively rather than as a paid add-on, which is meaningful for frequent EU travellers. VeryMe is the loyalty rewards programme.
Vodafone's UK MVNO portfolio includes Lebara UK (international calling) and VOXI, Vodafone's in-house under-30s sub-brand with bundled social-media data.
The proposed Vodafone-Three UK merger was approved by the CMA in late 2024, creating the UK's largest network by subscriber count.