FACT · UK MVNO
About SMARTY
Three-network UK MVNO selling unlimited and capped SIM-only plans with no contract.
Key facts
Type
MVNO (Mobile Virtual Network Operator)
Headquarters
London, United Kingdom
Founded
2017
Parent
Three UK (CK Hutchison Group)
Host network
Three UK
Contract
1-month rolling, no credit check
Cheapest plan
GBP 6/month for 15 GB
Unlimited from
GBP 16/month
EU roaming
Up to 12 GB included
5G
Yes, included on every plan
Annual price rise
No
Official site
smarty.co.uk
What is it?
SMARTY is the digital-first MVNO sub-brand of Three UK, launched in 2017 to compete on price and contract simplicity with brands like SMARTY's peers giffgaff and 1pMobile. SMARTY runs entirely on Three's 4G and 5G radio network, so coverage mirrors Three exactly.
SMARTY's pitch is "no annual price rise, no credit check, no contract". Plans renew month-to-month and can be cancelled any time. SIM is free with a discount-code on first month. The brand was acquired internally by Three (it's a wholly-owned subsidiary), not by an external buyer.